No exhibition is complete without the right display of material. This can be achieved with the right exhibition stand.
All of us love exhibitions. It’s always nice to catch up with the latest in art, films, fashion and many other fields, and an exhibition allows one the chance to them under one roof.However, it’s not as much about the contents of the exhibition that matter, as much as how they are exhibited. For this, it is important to employ the right exhibition stand to do the job. Visit http://www.moreton.net.au/ to learn more.
What are exhibition stands?
An exhibition stand is a contraption that holds an exhibit, i.e. the material to be displayed. It is part of what is popularly known as ‘on point advertising’, which engages the viewer’s senses on the spot. Material advertised or displayed on a board is at eye level of the viewer, so his or her engagement with it is immediate. Products or services displayed in this fashion arouse the viewer’s interest, make him or her stop and read the advertised matter, and make him think over it. If the material is correctly displayed, it will result in fuller engagement with the viewer – if the material exhibited is for a product, there is a higher chance of an enquiry or a sale.
Kinds of exhibition stands
Exhibition stands for advertising and promotion can be of different types, based on the placement and size of the display. If it is a stand at the entrance of the venue, it will probably be a standard square display with details about the event. A display stand in the main hall or centre will be larger, and more interestingly designed to not just arrest the attention but also hold more information.
Exhibition stands come in different styles and sizes. Pick the best ones based on what you wish to display. New technology has made it possible for display stands to even hold plasma screens or LED-based advertising material. These are becoming increasingly popular and are being used extensively in trade shows.
If you don’t like the sizes and materials of stands available, you can get one customised for your needs. Compare rates with different companies before booking your order. Pick between portable lightweight stands and heavy standalone ones for your event. You can get them in wood, hard plastic, acrylic, metal and even a combination of these.
What to look for when booking a stand
Look for solidity and good self-weight – the stand must not topple over with a light push or passing breeze. It should appear solid and respectable. Most importantly, you should be able to assemble it quickly and transport it easily from one spot to another.